Brow Talk - making of

Written by Dan Zelikman | Dec 16, 2020 5:20:36 PM

For Brow Talk, Schick Hydro Silk® wanted to connect Netflix star, Madison Bailey with body language expert, Blanca Cobb — so the could discuss and demo how how we need to use our brows better when we communicate, with all of us wearing face masks.

We didn’t want to take risks with COVID, so we sent kits and did everything remotely.

We tested the process at our home office first, using our very own Rufus Lusk as our (less than ideal) stand-in model.

Once we knew the kits would work great, we set up our stars remotely, and in a short four-hour shoot, we captured the campaign - their conversation, and even some fun shorts to promote the new brows product.

And that got people talking brows!

AdWeek “With Masks the Norm, Schick Positions Eyebrows as the New Lips”
Elite Daily “Who Will Kiara End Up With On 'Outer Banks'? Madison Bailey Has Thoughts”
ELLE “'Outer Banks' Madison Bailey Wants You To Flirt With Your Brows”
Nylon “Outer Banks is the Best Thing That’s Ever Happened to Madison Bailey’s
People “Outer Banks Star Madison Bailey Teases Season 2”
PopSugar “Why Yes, Madison Bailey's Eyebrows Are Flawless — Here Are the 3 Products She Uses”

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